you think only Health warnings

Tue 26 Dec 2017, 19:08:40

you think only Health warnings 

Warnings that "smoking kills" printed on individual cigarettes and rolling papers were three times more likely to deter young smokers than the traditional plain design.

A study funded by Cancer Research UK (CRUK) tested the impact of off-putting colours and health warnings emblazoned on each cigarette as a way of preventing people picking up the habit, which is often continued into adulthood.

Smoking is the biggest cause of preventable death and cancer in the UK and the charity has warned that too many young people are still getting addicted.

While overall rates are down, one in six 16 to 24 year olds is a smoker in the UK and in Scotland it’s as high as one in five.

Smoking lobby groups said that “heavy-handed scaremongering” was not the answer and the public should be encouraged on to “harm reducing” e-cigarettes instead.

The study, published in the Nicotine and Tobacco Research journal, surveyed nearly 1,000 16 to 24 year olds and found that current smokers were more likely to find the printed warning off-putting.

The participants rated a conventional cigarette, one printed with a health warning, and one with a green paper and filter, on various measures of desirability. Participants said they would be less likely to try both modified forms.

Previous interventions in the UK have focused on health warnings on packets, and since May all tobacco products are sold in standardised plain green packaging – described by researchers as “the ugliest colour in the world”.

Is smoking still defensible?

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